How It Works
A clear, structured process designed to give your family the honest picture and the right next steps — without the noise.
Three Independent Voices
The player, a parent or guardian and the player's coach each complete their own structured questionnaire — independently, so nobody's answers colour anyone else's. Together they cover the player's situation, ambitions, development, education, finances and the decisions the family is facing.
We Hear From Everyone
Football decisions affect the whole family — and the coach sees things neither of you can. Player, parent and coach each answer independently, and the report shows where those three views align and where they pull apart.
Player Questionnaire
We ask the player directly — not through their parents. Their honest voice shapes a meaningful part of the report.
- Current football environment and status
- Ambition, motivation and life goals
- Wellbeing and readiness
Parent / Guardian Questionnaire
Parents often carry different hopes, fears and constraints to the player. We capture that reality separately.
- Time and financial commitment
- Priorities and concerns
- Family circumstances
Coach Assessment
An invited coach gives the independent technical view — the part families can't self-report.
- Technical and physical assessment
- Potential and development trajectory
- Environment and pathway fit
This Will Tell You Things You Haven't Considered.
Every report is written specifically for your family, in plain, honest language — not a generic template.
YOUR POSITION
Where you realistically stand today.
YOUR PATHWAY FIT
Which opportunities appear strongest for your profile.
YOUR OPTIONS
Which routes deserve attention, and which may not.
YOUR TRADE-OFFS
What different decisions could mean for your football, education and future.
YOUR BLIND SPOTS
Important things you or your family may not have considered.
YOUR NEXT MOVES
Clear priorities and actions for what comes next.
One report. Every angle covered.
Independence Matters
This is the thing that makes our advice different from almost everyone else in football.
Why most advice is biased
Most people advising your family — agents, coaches, academy scouts, private trainers — have a commercial interest in your decision. They earn money when you choose a specific path. That creates a conflict of interest, whether they intend it or not.
An agent who earns a fee for placing a player at a particular club will naturally lean toward recommending that club. An academy coach who runs a development programme will naturally suggest you invest in more training. None of this is necessarily dishonest — but it isn't independent.
Why our advice is different
We are not agents. We do not place players. We are not affiliated with any club, academy, development programme, or agent network. We earn our fee from you — and only from you. That means our only job is to give you the most honest, accurate picture we can.
If the best pathway for your son is to leave his current academy, we'll say so. If the right move is to stay put and develop for another year, we'll say that too. We follow the evidence — not a commission structure.
No Agent Ties
We are not registered agents and receive no placement fees from clubs or academies.
No Commercial Bias
We have no financial incentive to steer you toward any specific pathway or programme.
Family First
Our fee comes from you. Our loyalty is to you. That's the only way independence works.
Ready to Get Started?
Choose your assessment and take the first step toward a clearer picture of your son's pathway.